The best ecommerce websites have one thing in common: they centre the user experience from first click to post-checkout. There are four components every ecommerce business should consider when designing a website.
Reference: https://www.shopify.com/in/blog/best-ecommerce-sites
Building trust with customers
When someone visits your store or website for the first time, they may not know anything about your brand, the quality of your products, or your commitment to making customers happy. Deals might earn their consideration, but they’ll need to trust you before they make a purchase.
Customer trust is hardest to earn when you don’t have any customers, so you’ll want to incorporate the following trust indicators as you build your website.

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